Real value over market noise.
ESOP Benchmarking that accounts for the intangibles of your culture.
Data is useful, but benchmarking strictly by "what the market pays" traps you in a cycle of imitation.
Beyond the Percentages
Traditional benchmarking looks at your stage, your sector, and your headcount, and spits out a percentage pool. While we understand the necessity of this baseline data to ensure competitive validity, we refuse to stop there.
Purely quantitative benchmarking ignores the most critical aspect of your offering: your actual company. A 0.5% grant at a company with toxic management is worth infinitely less than a 0.25% grant at a company that is building a contemplative, transparent, and structurally sound legacy.
Contextual Benchmarking
We help you benchmark your equity in the context of the complete package you offer. By identifying the intangible strengths of your organization through contemplative dialogue, we construct equity narratives that don't just compete on raw math, but on the profound opportunity of shared ownership.
Our Approach to Benchmarking:
- Market Baseline: We provide the standard quantitative data so you know where you stand.
- Cultural Premium: We help articulate and value the non-financial benefits of joining your mission.
- Customized Pools: Sizing your option pool based on your actual hiring and retention philosophy, not a generic VC mandate.